In the tech world, getting the attention of skilled talent is possibly the hardest part of your job. So when any kind of developer gets to your careers page, you need to make sure that the talent likes what they see. If they do, they will give you their details.
But LinkedIn research shows that only 25% of people visiting your careers page are actively looking for a job. Given this, your page needs to be pretty convincing. Your careers page is ultimately a sales page. If it isn’t selling your company adequately, no one is going to buy – or apply.