In today’s candidate-driven market, innovation in recruitment efforts is being put into new gear – in fact, it’s quite possible that it is driving an entirely new vehicle – especially when it comes to recruiting in the growing tech industry.
Recruitment campaigns nowadays use videos, images, social media, and other new channels to stay relevant, rather than make a company a maverick in the industry. Today, IT companies regularly use hackathons and other events by organizing or sponsoring them to source and screen candidates. It’s clear that recruiting in IT isn’t as simple as posting a job ad anymore. Therefore the meaning of “new” and “innovative” is constantly being pushed to the limit, especially in IT, and we looked for those campaigns that really stood out.
We looked at quite a few companies that focused on attracting developers and saw a good number of really creative efforts. We tried to focus on the campaigns that would inspire and could be replicated or improved upon, so although we will mention some big names, we want to go into campaigns run by smaller companies in-depth.